Aleksandar Šekuljica is a Croatian fashion designer with more than two decades of experience on the Croatian fashion scene. He graduated in fashion design from the Faculty of Textile Technology, University of Zagreb, in 2009 and, while still a student, co-founded ELFS with Ivan Tandarić, developing it into one of Croatia’s most recognisable fashion brands.

In 2025, he began a new chapter in his career by launching his independent brand, LEXALEX STUDIO, to which he is now fully dedicated creatively. Conceived as a more personal and independent design expression, LEXALEX focuses on considered tailoring, quality materials, local production and pieces designed to transcend seasonal trends. Šekuljica’s work is characterised by clean lines, precise construction and a strong understanding of fashion as an expression of individual identity.