Graphic Design
Bruketa&
7th generation

Project
The project “7th Generation” was conceived as a special-edition book intended for future generations of a family. The publication brings together the family’s legacy and the values passed down through generations, including innovation, curiosity, a spirit of exploration and a forward-looking mindset.
The book was conceived as an object connecting family history with a vision of the future. Its minimalist red cover is dominated by a large “7th” typographic mark, complemented by refined blind embossing and subtle production details that give the edition a ceremonial, personal and collectable character.
The interior unfolds through richly illustrated layouts combining imaginative storytelling with symbolic imagery. Each page creates an atmosphere of curiosity, exploration and resilience, reflecting the spirit of the Branson family and its focus on future generations.
The design balances the intimacy of a family artefact with the qualities of a contemporary publication. Through reduction, typographic clarity, carefully selected visual motifs and considered production details, the book becomes a vessel for legacy, values and inspiration.
Year
2025
Mentors and collaborators
Andrea Knapić (art director)
Valentina Bugarin (project director)
Davor Bruketa (creative director)
Jean Oelwang (CEO, Virgin Unite)
Ajaz Ahmed (CEO, AKQA)
Author
Bruketa& is an independent strategic consultancy specialising in reputation, brands, communication and transformation. For more than 30 years, it has helped companies, institutions, cities and countries increase their value by shaping how they are seen, understood and remembered.
Working at the intersection of strategy, business, culture, design, communication and technology, Bruketa& develops brands, communication platforms and organisational transformations. Its practice also encompasses products, services, customer experiences and social initiatives. It is guided by the belief that reputation and trust are among an organisation’s most valuable assets, helping clients define their role in society and turn strategy into a story people can believe in.
Bruketa& is one of the most internationally awarded agencies from this part of Europe, with more than 800 Croatian and international accolades. It has received multiple Cannes Lions and 32 Red Dot Awards, including four “Best of the Best” distinctions. Its projects have also been recognised by D&AD, the Clio Awards, The One Show, ADC New York, New York Festivals, Eurobest, Epica, Effie, the iF Design Award, the London International Awards, Cresta and Graphis.




