The visual identity project for the “Planik” campsite was developed to preserve its heritage, shaped by tradition, nature and an authentic Mediterranean way of life, while creating a contemporary system capable of supporting future growth. Rather than reinventing the brand, the project focused on strengthening its existing character through a coherent design language inspired by the surrounding landscape, pine forests and the calm rhythm of life by the sea.

The process began with brand strategy and the definition of the values and personality that have attracted generations of guests for more than fifty years. These insights formed the basis of a distinctive visual identity featuring a symbol inspired by pine trees, fluid forms and the natural environment. A palette of soft greens and warm earthy tones, combined with clean geometric elements, reinforces the connection between people and nature.

The identity was extended into a complete communication system encompassing typography, iconography, illustrations, campsite maps, signage, environmental graphics, printed materials, promotional applications and physical and digital touchpoints. The result is a timeless identity that celebrates authenticity, strengthens recognition and reflects the welcoming spirit of the “Planik” campsite.