How Film’s Visual Communication Is Changing

Panellists:Goran Turković, designer (Šesnić&Turković) – moderatorRea Rajčić, producer (Eclectica)Ivor Šiber, film distributor (Jučer)Mladen Burić, Head of the Film Processing Department (Kinoteka, Croatian State Archives)

From trailers to TikTok, from posters to thumbnails, today we encounter films not only in cinemas, but across an entire visual ecosystem. How do graphic design, campaigns and visual identity shape whether we notice, choose and remember a film? Who shapes the face of a film in the age of streaming, social media and ever-shorter attention spans – producers, distributors, designers, platforms or algorithms?