Interior Design
ANTONELA DOMIJAN
Museum of Zadar Basketball

Project
The project encompasses the conceptualisation and design of the Zadar Basketball Museum, as well as the signage and the design of the entire retail product range intended for visitors. The museum is conceived as a space that presents the rich basketball tradition of the city of Zadar and encourages interest in basketball among younger generations.
Through a carefully conceived layout, visual identity and interactive elements, the museum is positioned as a place of education, emotion and collective spirit, with an emphasis on connecting the local community and visitors with the culture of sport. It consists of several thematic units which include sequences from the club’s history, multimedia displays, a trophy room, an interactive play area and a quiz room for knowledge testing. Particular emphasis is placed on the emotional experience through a space dedicated to the Jazine hall.
The expected outcome is a clearly defined museum concept that combines design, functionality and local identity, thereby contributing to the urban and cultural revitalisation of the city of Zadar.
Year
2025
Mentors and collaborators
Iva Babaja, Assistant Professor (mentor)
Institution
Algebra Bernays University
Author
Antonela Domijan is a student on the master's programme in Creative Management of Market Communications at Sveučilište Algebra Bernays. She has worked as a freelancer for several years, and through creative work, design, and the development of innovative visual solutions, she aims to contribute to the creation of new values and the improvement of communication in various fields. She directs her particular interest towards projects that combine creativity, visual communications, and social benefit.
She found inspiration for her final undergraduate project in the underutilised potential of her hometown. Driven by a desire to contribute to the local community and offer a new cultural experience to the citizens of Zadar, she developed a concept that connects sporting heritage, design, and contemporary communication practices. This idea led to the project “Kreiranje vizualnog identiteta te javnih i prostornih vizualnih komunikacija za Muzej zadarske košarke”.
The project focuses on shaping a recognisable and contemporary visual identity for the museum and developing a system of public and spatial communications that would provide visitors with a higher-quality experience, while simultaneously contributing to the preservation and promotion of Zadar’s rich basketball tradition.




