Surface-level analytics

Matija Pogorilić i Luka Šimunović

Address

Ilica 85

Working hours

Utorak

19:00 – 23:00 sati
Project

“Surface-level analytics” by Matija Pogorilić and Luka Šimunović is an interactive installation that transforms a static floor surface into an active, erodible database. Challenging the conventions of the traditional poster, it functions as a playful “analogue data centre” in which the physical friction of visitors’ footsteps replaces digital tracking, turning movement through space into a tangible data record.

The installation consists of two visual layers. The upper layer takes the form of an End User Licence Agreement (EULA) requiring “kinetic consent”: simply by standing or moving across the surface, visitors symbolically agree to the collection of their data. Friction from their shoes gradually removes the text, revealing a hidden heatmap-inspired poster that records spatial density, duration of presence and kinetic force.

Over the course of the exhibition, the poster undergoes a continuous transformation – from an opaque surface covered in legal text, through a chaotic overlap of layers, to a final visualisation of traces of human presence. Through this physical process, the project makes invisible systems of data collection tangible, demonstrating that every movement through space inevitably leaves a trace.

Author

Luka Šimunović is a Zagreb-based designer who graduated in Visual Communications from the School of Design in Zagreb in 2023 and currently works as a designer at 404 agency. Through an experimental and playful practice, he explores the boundaries of typography, visual identity and generative design, using new technologies and programming as integral parts of the creative process. His work places particular emphasis on process and the development of custom tools and methods.

His work received awards at Zagreb Design Week (2023) and the School of Design Annual Awards (2023), as well as a Special Mention at the Croatian Design Exhibition 23/24. He has exhibited at the Croatian Design Exhibition and Zagreb Design Week in 2022 and 2023, and his work has also been featured by Vizkultura (2019/20).

Matija Pogorilić is an architect, designer and researcher working between New York and Zagreb. He holds a Master’s degree in Architecture from the University of Zagreb and a Master of Science in Advanced Architectural Design from Columbia GSAPP, where he also worked as a researcher.

His work has been presented at the French Biennale of Architecture and Landscape in Versailles, Columbia University, Citigroup Gallery, the European Capital of Culture programme, TU Delft and Pratt Institute, among other institutions and platforms. In 2025, he joined Related Works as a lead associate and later that year co-founded BUMP, a New York-based interdisciplinary studio focused on architecture, scenography and spatial research. His recent work includes a lecture at the Spitzer School of Architecture, exhibition design for Smilers Gallery and architectural projects in Croatia.

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