Rašić+Vrabec

The Impulse to Create

Project

The visual identity of the “The Impulse to Create” project communicates the idea of inclusion through a simple and recognisable visual language. The motif of hands in different colours symbolises collaboration, diversity and collective creation, while the dynamic compositions suggest activity, participation and openness to different age and social groups.

The identity is adaptable across various media, from posters to promotional items, supporting a broad programme of workshops and lectures. A clear typographic system and strong contrasts contribute to legibility and accessibility, which is particularly important in the context of inclusive cultural projects. The contemporary visual system encourages audiences to participate actively in art rather than merely observe it.

Year

2026

Mentors and collaborators

Vedrana Vrabec (creative director, designer)
Marko Rašić (creative director, designer)
Tena Slobodnjak (designer)

Client

Galerija umjetnina Slavonski brod

Author

Rašić+Vrabec is an internationally awarded design studio specialising in museums, exhibitions and brands. The studio acts as a full-service design partner across advertising, branding, exhibition and graphic design, publishing, digital platforms, photography, architecture and art.

The team consists of designers Vedrana Vrabec and Marko Rašić, who collaborate with a network of specialists on different projects. Their process begins with understanding their clients, objectives and brands, treating each client as a partner in the development of the project. Trust and thorough preparation form the basis of an approach focused on creating clear and relevant design solutions.

The studio applies a holistic approach that connects different perspectives and levels of design, integrating art, design and music into its projects. Over more than ten years of practice, it has completed numerous cultural and corporate projects. One of its principal areas of expertise is museum exhibition design based on interactivity and multimedia.

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