Gone Fishing is a video production company that gives every project its undivided attention. Its dedication to filmmaking is so intense that everything else, from personal commitments to everyday household chores, falls into the background. This single-minded focus became the starting point for the brand identity.

The name Gone Fishing was not chosen out of a love of fishing, but refers to an English idiom describing a state of mind in which someone drifts away in thought and becomes unavailable to the rest of the world. As a contrast, the entire visual identity is built around everything that is neglected because of the team’s commitment to film.

The slogan “Fully focused on films” clearly reveals where the production team has gone fishing: to make films.