The Many Flavours of Jungle & Drum & Bass (1989–1999): Exploring flavour as a method for interpreting and communicating musical styles
Sensations Lab - Simon Knight

Address
Ilica 85
Working hours
Utorak
19:00 – 23:00 sati
Project
“The Many Flavours of Jungle & Drum & Bass (1989–1999)” is an experimental food design research project that uses taste as a method for interpreting and communicating musical styles. Jungle and Drum & Bass serve as its case study, while music culture provides the context for the design methodology.
The project focuses on the period from 1989 to 1999, a decade of rapid evolution in both genres, during which numerous styles emerged with distinct sonic identities, atmospheres and rhythms. Twelve historically significant styles were analysed and translated into individual sensory identities, then developed into flavour architectures using natural ingredients and colourings. The result is a series of twelve edible jelly cubes, each representing a different musical style.
At Zagreb Design Week, the installation combines tasting and listening: visitors experience each flavour while listening to its corresponding musical style.
Drawing on research into multisensory perception and crossmodal correspondences, the project asks whether taste can become a design language for interpreting, communicating and experiencing music. In doing so, it opens new conversations between designers, food practitioners, sensory researchers, musicians and music audiences.
Collaborators
Sensations Lab - Simon Knight
Author
Jungle and Drum & Bass, emerging from British *sound system* culture, have always been experienced as much through the body as through the ears. Powerful sub-bass frequencies created an intense physical sensation, felt as pressure and vibration throughout the body. The installation extends this multisensory tradition by introducing taste as an additional sensory channel through which music can be communicated and experienced.
The beginnings of Jungle emerged around 1989, followed by a period of rapid development through a range of styles, each with its own sonic identity, atmosphere and cultural context. By the mid-1990s, Drum & Bass had grown out of this evolution and continued to develop through its own distinctive musical styles.
The installation invites visitors to experience this evolution through taste. Individual flavour identities were developed for twelve historically significant styles, based on an analysis of their musical character and atmosphere. Each was then translated into an edible jelly cube made using natural ingredients and colourings.
Visitors listen to each musical style while tasting its corresponding flavour, tracing how the sonic identity of the genres evolved over the course of a decade. “The Many Flavours of Jungle & Drum & Bass” thus proposes taste as an alternative design language for interpreting and communicating music.


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