English

Bruketa&

Bakić Family

Project

The packaging for the Bakić family’s olive oil from Bale was designed as a clear and understated expression of the product’s origin. The dark glass bottle has a stable, functional appearance, while its simple silhouette reflects the restrained character of the overall design. A dark-toned cap completes the composition.

The black label has a velvety texture and features a discreet graphic mark in a copper tone. Its lines represent a topographic map of the area where the olives are grown, connecting the product identity with its geographical origin.

Calm, legible typography clearly presents essential information, including the product name, location and harvest year. The result is refined and functional packaging that emphasises the olive oil’s authenticity, local character and quality.

Year

2026

Mentors and collaborators

BRUKETA&
Davor Bruketa (designer)
Nebojša Cvetković (illustrator)
Radovan Radičević (head of DTP)

PARTNERS
Etikgraf

Client

obitelj Bakić

Author

Bruketa& is an independent strategic consultancy specialising in reputation, brands, communication and transformation. For more than 30 years, it has helped companies, institutions, cities and countries increase their value by shaping how they are seen, understood and remembered.

Working at the intersection of strategy, business, culture, design, communication and technology, Bruketa& develops brands, communication platforms and organisational transformations. Its practice also encompasses products, services, customer experiences and social initiatives. It is guided by the belief that reputation and trust are among an organisation’s most valuable assets, helping clients define their role in society and turn strategy into a story people can believe in.

Bruketa& is one of the most internationally awarded agencies from this part of Europe, with more than 800 Croatian and international accolades. It has received multiple Cannes Lions and 32 Red Dot Awards, including four “Best of the Best” distinctions. Its projects have also been recognised by D&AD, the Clio Awards, The One Show, ADC New York, New York Festivals, Eurobest, Epica, Effie, the iF Design Award, the London International Awards, Cresta and Graphis.

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