The project “Senior Citizens’ Centre of the Municipality of Medulin” is one of the Municipality’s more significant initiatives in the field of social infrastructure and care for older people. The visual identity was developed from the intention to avoid an institutional atmosphere and instead create a sense of warmth, calm and belonging. As users leave their own homes when moving into the centre, the aim was to shape, through the visual identity and signage system, an environment that recalls the home as a place of memory and everyday life. The concept draws inspiration from the walls of family homes, where photographs, needlework and framed pictures convey personal stories.

The logo consists of three elements: an X inspired by a needlepoint cross-stitch, a heart as a symbol of care and home, and their combined form, which creates the Medulin windmill. This refers to a more than 140-year-old windmill with four sails, one of the town’s most recognisable landmarks.
The same principle was applied to the signage system. A custom set of icons was developed from the X motif, allowing the needlework reference to run throughout the entire space. The icons are embossed on canvas and framed in simple wooden frames, evoking the pictures found on the walls of family homes. Each floor is assigned a distinct colour to support orientation, while large compositions featuring the floor number and corresponding icons clearly indicate the facilities on each level. In this way, the signage becomes not only a functional orientation tool, but also an integral part of the welcoming and familiar atmosphere of the space.