“Boom! Coffee” is a Bulgarian functional coffee brand built around a simple idea: there is no such thing as too much coffee. The brand comprises two product lines – protein coffee in six flavours and adaptogen coffee designed to support cognitive performance – aimed at a market that previously had to choose between enjoyment and functionality.

The design challenge was to make a complex product visually appealing and easy to understand. The solution is based on an adaptable fluid illustration system featuring marbled patterns, each distinctive to a particular product type while remaining coherent as a whole. The typographic system combines a custom display typeface derived from the “Boom!” logo for key brand touchpoints with a bold, condensed and highly legible typeface for nutritional and other product information.
The colour palette distinguishes individual flavours while maintaining strong brand recognition. The label architecture balances nutritional transparency with visual confidence, appealing to a performance-oriented audience without sacrificing shelf presence or personality.
The project encompassed brand strategy and naming, the development of the visual identity system and packaging design.