Located on the slopes of Učka, “Avara” is a holiday complex offering the privacy of an apartment alongside shared amenities and high-end hotel service. A stay can be entirely secluded or social, without a prescribed rhythm.

The distinctive architecture by studio “mxsxt” both stands out from and blends into the landscape, forming the basis of the visual identity. Its forms are translated into the logo, illustrations, patterns, and the wider graphic system.

Like “Avara” itself, the identity is casually refined, playful, and relaxed, balancing luxury with understatement. The color palette draws from the architecture and landscape, while its retro character offers distance from digital saturation and the pressures of everyday life.