Grafički dizajn
Agencija: 404 / MYTY
Elektroplanet
Projekt
Projekt obuhvaća cjelovit redizajn vizualnog identiteta švicarske tvrtke Elektroplanet, specijalizirane za ugradnju i servisiranje sustava sigurnosne rasvjete. Od 2025. godine tvrtka širi poslovanje i na područje održive energije.
Redizajn uključuje novi znak i logotip, tipografski sustav, paletu boja te novo pozicioniranje brenda. Identitet je primijenjen na mrežnu stranicu, komunikaciju na društvenim mrežama, radnu odjeću zaposlenika i niz drugih fizičkih i digitalnih materijala.
Cilj projekta bio je modernizirati specijalizirani tehnički brend, zadržati njegovu prepoznatljivost, stručnost i pouzdanost te jasno komunicirati ulazak u novo područje poslovanja.
Godina
2025
Mentori i suradnici
Dario Dević (voditelj dizajna / art direktor)
Mario Malekinušić (dizajner animacije)
Katarina Horvat Balić (dizajn)
Lana Mujičić (kreativno vodstvo)
Fran Mubrin (kreativno vodstvo)
Martina Gršković (vođenje odnosa s klijentima)
Naručitelj
Elektroplanet AG
Autor
404 je najveća komunikacijska agencija u jugoistočnoj Europi (SEE). Njezin nagrađivani multidisciplinarni tim pokriva svaki segment komunikacijskog okruženja i zna kako iskoristiti snagu kanala kako bi brendove pokrenuo naprijed. Kombinirajući vrhunski kreativni talent, strateško razmišljanje i tehnologiju, 404 pruža širok spektar komunikacijskih usluga klijentima.
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