Grafički dizajn
Martin Gotlin
Elare
Projekt
„Elare cosmetics” je vizualni identitet kreiran za brend prirodne kozmetike, izgrađen na načelima odgovorne proizvodnje, certificiranih sastojaka i holističkog pristupa njezi kože. Projekt te principe prevodi u suzdržan vizualni sustav inspiriran uzorcima i procesima iz prirode. Oslanjajući se na biomimikriju, identitet koristi ritam, simetriju i organske oblike kako bi uspostavio jezik koji djeluje uravnoteženo, profinjeno i usko povezano s regeneracijom.
Monogram i tipografija kombiniraju meke, tekuće forme sa suptilnim anatomskim referencama, pojačavajući odnos između njege kože i prirodnog rasta. Uz sam identitet, projekt je razvijen kao fleksibilan vizualni sustav osmišljen da se dosljedno prilagođava ambalaži, tisku i digitalnim aplikacijama, zadržavajući pritom jasan karakter.
Godina
2025
Mentori i suradnici
prof. dr. sc. Maja Brozović (mentor)
Institucija
Sveučilište u Zagrebu, Grafički fakultet
Autor
Martin Gotlin je dizajner rođen i odrastao u Zagrebu. Trenutno pohađa diplomski studij vizualnog dizajna na Grafičkom fakultetu, s naglaskom na dizajn vizualnog identiteta i brendiranje.
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