Grafički dizajn
Bruketa&
Hrvatsko narodno kazalište u Zagrebu
Projekt
Za sezonu 2024./2025. Hrvatskog narodnog kazališta u Zagrebu oblikovan je sustav plakata koji objedinjuje komunikaciju triju umjetničkih grana: drame, opere i baleta. Sustav svakoj predstavi pruža prepoznatljiv, jasan i funkcionalan vizualni okvir, uz dovoljno fleksibilnosti za različite naslove, formate i komunikacijske potrebe.
Vizualni jezik temelji se na snažnoj fotografiji kao nositelju atmosfere pojedine predstave i jasnoj tipografskoj hijerarhiji prilagođenoj brzoj čitljivosti u javnom prostoru. Naslov predstave istaknut je kao primarna informacija, uz jasno označenu disciplinu – DRAMA, OPERA ili BALET – dok su autorski krediti, ključni podaci i oznaka sezone organizirani u modularnom rasporedu.
Tipografski sustav povezuje pisma Rotis i Safiri. Rotis naslovima daje autoritet primjeren nacionalnoj kazališnoj instituciji, dok Safiri precizno i nenametljivo strukturira informacijske linije i metapodatke. Paleta boja, kontrasti i kompozicija prilagođeni su vanjskim i digitalnim formatima, uz naglasak na čitljivost danju, noću i u prolazu.
Sustav se primjenjuje na citylight plakate, billboarde, horizontalne vanjske formate, digitalne najave, mrežnu stranicu, društvene mreže i newslettere. Time HNK dobiva suvremen i dosljedan vizualni okvir za cijelu sezonu, koji poštuje identitet institucije, a svakoj predstavi ostavlja prostor za vlastiti izraz.
Godina
2025
Mentori i suradnici
HRVATSKO NARODNO KAZALIŠTE
Iva Hraste-Sočo (intendantica)
Mario Gigović (direktor Ureda kreativne produkcije)
Iva Stilinović Grahovac (voditeljica odnosa s javnošću)
BRUKETA&
Leopoldina Jovanovski (art direktorica)
Sanja Gumhalter (voditeljica projekta)
Davor Bruketa (kreativni direktor)
Mirjam Milas (senior dizajnerica)
Radovan Radičević (voditelj DTP odjela)
Lara Giuliani (junior dizajnerica)
Davor Ćosić (senior PR specijalist)
Naručitelj
Hrvatsko Narodno Kazalište Zagreb
Autor
Bruketa& je nezavisna strateška konzultantska kuća za reputaciju, brendove, komunikaciju i transformaciju. Više od 30 godina pomaže kompanijama, institucijama, gradovima i državama povećati svoju vrijednost oblikujući način na koji ih ljudi vide, razumiju i pamte.
Djeluje na sjecištu strategije, poslovanja, kulture, dizajna, komunikacija i tehnologije. Razvija brendove, komunikacijske platforme i organizacijske transformacije te oblikuje proizvode, usluge, korisnička iskustva i društvene inicijative. Polazi od uvjerenja da su reputacija i povjerenje među najvrjednijim resursima svake organizacije, pomažući klijentima definirati svoju ulogu u društvu i pretvoriti strategiju u priču kojoj ljudi vjeruju.
Bruketa& jedna je od međunarodno najnagrađivanijih agencija iz ovog dijela Europe, s više od 800 domaćih i međunarodnih priznanja. Višestruko je nagrađivana na festivalu Cannes Lions te je osvojila 32 nagrade Red Dot, među kojima četiri priznanja „Best of the Best”. Njezini su projekti nagrađeni i na natjecanjima D&AD, Clio Awards, The One Show, ADC New York, New York Festivals, Eurobest, Epica, Effie, iF Design Award, London International Awards, Cresta i Graphis.
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