Grafički dizajn
Nika Šimanović
Lugovir Brewery
Projekt
Projekt dizajna ambalaže za craft pivo „Pivovara Lugovir” razvija vizualni identitet za fiktivnu seriju piva istoimene pivovare. Koncept se temelji na maskoti Lugoviru, mitskom šumskom biću oblikovanom kao spoj lisice, jelena i kune, koje se mijenja ovisno o okusu pojedinog piva.
Ambalaža je osmišljena tako da stvara dojam kao da se Lugovir obavija oko boce, čime se dodatno naglašava narativna dimenzija proizvoda. Kroz ilustraciju, pripovijedanje i funkcionalan dizajn projekt gradi prepoznatljiv i koherentan vizualni identitet, u kojem se svaki element ambalaže uključuje u stvaranje jedinstvenog karaktera brenda.
Godina
2025
Mentori i suradnici
doc. Niko Mihaljević (mentor)
Institucija
Sveučilište Sjever, Odjel za medijski dizajn
Autor
Nika Šimanović živi u okolici Zagreba i studentica je diplomskog studija Medijskog dizajna na Sveučilištu Sjever. Djeluje u području medijskog dizajna, s naglaskom na grafički dizajn i ilustraciju.
U svojem radu razvija vizualne identitete, ilustracije i druge kreativne projekte, nastojeći povezati funkcionalnost s originalnim idejama. Cilj joj je oblikovati prepoznatljiva vizualna rješenja koja jasno komuniciraju i ostavljaju trajan dojam.
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