Grafički dizajn
Barbara Borko design studio
Chilly Clamp
Projekt
Vizualni identitet brenda „Chilly Clamp” temelji se na modularnosti, prilagodljivosti i povezivanju, odražavajući njegove ključne značajke: stabilnost, čvrstoću i svestranu primjenu.
Središnji element identiteta čini logotip oblikovan modularnim elementima pisma P22 Blox, koji omogućuju stvaranje različitih kompozicija i interaktivnih primjena. Oblik znaka inspiriran je prepoznatljivim izgledom stege i njezinom osnovnom funkcijom pričvršćivanja i povezivanja.
Modularni princip ne primjenjuje se samo na logotip, nego se razvija u fleksibilan grafički jezik iz kojeg nastaju ikone i dodatni vizualni elementi za različite komunikacijske materijale. Identitet tako povezuje funkcionalnost, razigranost i prilagodljivost u prepoznatljiv vizualni sustav primjenjiv u različitim kontekstima.
Godina
2025
Naručitelj
Vtisk
Autor
Barbara Borko grafička je dizajnerica, poduzetnica te ljubiteljica umjetnosti i dizajna. Od 2013. godine djeluje kao samostalna dizajnerica, surađujući s manjim i većim međunarodnim tvrtkama na projektima grafičkog dizajna, vizualnih identiteta i tiskanih materijala.
Među njezinim klijentima i suradnicima su kneževska obitelj Liechtensteina, Samsung Austrija, organizacija NGI, Berkeley Institute for Data Science (BIDS), dr. Heinekamp i Edition Hotels.
Od 2016. godine aktivno djeluje i na društvenim mrežama, gdje pod imenom @designneeds objavljuje raznolike kreativne sadržaje.
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