Grafički dizajn
Dig studio
BRANDO
Projekt
Projekt „BRANDO pisaći instrumenti” predstavlja splitski brend ručno izrađenih pisala koji povezuje tradiciju, zanatsko umijeće i održivost. Svaki je instrument izrađen od obnovljenog ili odgovorno nabavljenog drva, čime se ističu prirodna ljepota i jedinstven karakter materijala.
Dizajn ambalaže slijedi istu filozofiju. Elegantna, minimalistička i višenamjenska kutija nadahnuta je strukturom drva, dok tri suptilna tonaliteta razlikuju proizvode: plava označava kemijsku olovku, siva tehničku olovku, a crna nalivpero. Nakon uklanjanja vanjskog zaštitnog sloja karakterističan izrez otkriva drvo, pretvarajući prirodnu teksturu pisala u dio identiteta brenda.
Kutija ne služi samo za zaštitu instrumenta, nego se otvaranjem pretvara u funkcionalni stalak za njegovo izlaganje. Time ambalaža postaje trajan dio korisničkog iskustva. Svaki je detalj oblikovan s poštovanjem prema materijalu, utjelovljujući predanost brenda BRANDO bezvremenskoj ljepoti pisanja.
Godina
2025
Mentori i suradnici
Izvorka Jurić (strategija, kreativna i art direkcija)
Jurica Kos (kreativna i art direkcija, fotografija)
Nino Dolenc (dizajn)
Naručitelj
studio minimo d.o.o.
Autor
Dig je studio za razvoj brendova čiji se rad temelji na strategiji, dizajnu i produkciji. Djeluje međunarodno, usmjeren na stvaranje strukturiranih brend-sustava s jasnim stavom i prepoznatljivom perspektivom.
Studio dubinski istražuje srž svakog brenda i proizvoda te razvija ideje i sustave koji oblikuju način na koji ih ljudi razumiju, doživljavaju i pamte.
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