Grafički dizajn
Dig studio
BARO
Projekt
Projekt „BARO rebranding” odnosi se na prirodnu liniju hrane za pse, temeljenu na svježem mesu i recepturama bez žitarica. Brend je nastao iz osobne priče vlasnika i njihova psa, čiji je sretni lavež poslužio kao inspiracija za njegovo ime. Cilj rebrandinga bio je pozicionirati BARO kao premium brend te jasno komunicirati kvalitetu proizvoda i prirodno podrijetlo sastojaka.
Strategija povezuje emotivnu priču o sretnom psu s funkcionalnim prednostima proizvoda. Rezultat je identitet „Happy Barks” – prepoznatljiv BARO svijet u kojem se susreću priroda, avantura i okusi hrane.
Ilustracije su postale ključni element ambalaže, pretvarajući svako pakiranje u malu scenu iz BARO svijeta. Vizualni sustav temelji se na bogatim ilustracijama, snažnim bojama i jasno diferenciranim linijama proizvoda. Ilustracije, tipografija i izražajna paleta boja zajedno grade visoku prepoznatljivost brenda, osobito na društvenim mrežama.
Danas BARO jasno komunicira svoje pozicioniranje kroz prirodnu kvalitetu proizvoda, snažnu emotivnu priču i prepoznatljiv vizualni svijet.
Godina
2026
Mentori i suradnici
Izvorka Jurić (strategija, kreativna i art direkcija)
Jurica Kos (kreativna i art direkcija)
Nino Dolenc (dizajn, video)
Ana Babajko (3D modeliranje i animacija)
Naručitelj
Baro, Martin Špilak s.p.
Autor
Dig je studio za razvoj brendova čiji se rad temelji na strategiji, dizajnu i produkciji. Djeluje međunarodno, usmjeren na stvaranje strukturiranih brend-sustava s jasnim stavom i prepoznatljivom perspektivom.
Studio dubinski istražuje srž svakog brenda i proizvoda te razvija ideje i sustave koji oblikuju način na koji ih ljudi razumiju, doživljavaju i pamte.
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